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This is an exciting opportunity for an experienced business tourism specialist to shape and lead a business tourism service for Leicester & Leicestershire. This senior position, working collaboratively with our industry partners, will help to realise the full economic potential of the business tourism sector by delivering proactive programmes of marketing and sales to bring conferences and business events to the area. You’ll be the key contact for both our local suppliers and national and international buyers, ensuring incoming enquiries for meetings, incentives, conferences and exhibitions are processed to win business.
You’ll work as part of a wider team, complementing the work of the Strategic Tourism Manager and Place Marketing Team.
You’ll work closely with our local industry partners to create an effective and dynamic business tourism community, co-ordinating a range of activities to raise the profile of Leicester & Leicestershire as a location for business events both nationally and internationally. You’ll also work actively with a range of public sector partners and stakeholders, demonstrating how performance and financial targets for the service are being met.
You’ll be required to manage dedicated support staff to ensure they meet both service requirements and the needs of suppliers and external buyers to the highest quality standards. You’ll also be responsible for project management of trade shows, sales missions, exhibitions and events and familiarisation visits for trade media and buyers to encourage conversion rates and showcase our business tourism offer.
You’ll undertake a wide range of marketing activity to generate new business, including the development and maintenance of the business tourism website as an effective showcase for the local offer.
You’ll have a pro-active approach to developing new business which will include effective bid writing skills. You’ll have experience of working in a senior role in the business tourism industry in a marketing, hotel, meeting venue or tourism environment. You’ll be familiar with the Meetings, Incentives, Conferences and Exhibitions (MICE) industry and be able to demonstrate both your knowledge and expertise in the sector.
You’ll have excellent communication skills, including the ability to prepare and present strong bid propositions. Your project management skills will be exceptional and you’ll be an effective line manager to support staff, bringing out their potential and consistently delivering service excellence.
You must be able to travel to, and work away from, various locations/venues.
Part Time post working three days per week.
Salary: £20872 - £22709 (pro rata amount)
This role is fixed term for 3.5 years
Please note this post is part of the Place Marketing Team for Leicester & Leicestershire jointly funded by Leicester City Council and Leicestershire County Council.
If the above sounds like you and you have a real interest in Business Tourism, then we would love to hear from you!
Please complete our online application form referring to the attached person specification for all the job requirements and ensure you tell us about your experience and knowledge, where this is being measured by application form.
Should you wish to attach your CV, please also ensure that this is tailored to reflect the job requirements which will give you the best possible chance of being shortlisted.
For an informal discussion, or further information regarding this job please contact Mark Oakley by email to Mark.Oakley@leicester.gov.uk or call 0116 454 3840
As well as the satisfaction of helping to improve thousands of lives across Leicester, you can look forward to a work environment that encourages a healthy balance between you work life and your personal life. You’ll enjoy generous annual leave entitlement, membership of the excellent Local Government Pension Scheme and the option of flexible working. We’ll also give you the chance to develop your skills and expertise with a variety of training and development opportunities and career pathways. In addition, you can choose from a number of flexible benefits, including our fantastic salary sacrifice car scheme, big discounts at high-street outlets, childcare vouchers, discounts on city buses and trains, we may also be able help with relocation expenses if you are moving to the City, or need help with commuting costs.
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