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Leicester and Leicestershire is one of the best connected and most vibrant areas in the UK. With finding a King in a car park, winning the Premier League against the odds and much more besides, Leicester has continued to strengthen its global position as a great place to visit, invest, live and study.
You will test your skills and abilities to the maximum, as you shape and lead delivery of our place marketing plan. Working with councils, universities, business leaders and other key stakeholders, you will promote all that is special about Leicester and Leicestershire, the exciting changes and major transformational investment taking place.
Developing shared messages of place and innovative mechanisms to amplify our voice, you will lead a small highly skilled team who will drive forward projects that communicate our fabulous offer – to get more people to want to visit, businesses to expand or relocate and for people to enjoy.
As our Place Marketing Manager, you will lead and co-ordinate the development and positioning of a strong and recognisable place brand for Leicester and Leicestershire, working with key stakeholders such universities, LLEP (Leicester and Leicestershire Partnership), BID (Business Improvement District), and Leicestershire County Council. Through positive, high quality and consistent communications using a variety of channels including social media (Facebook, Instagram, LinkedIn, Twitter), websites and print media, you will support place marketing for the city across the UK and beyond.
With substantial experience in branding, marketing and PR, you will have specialist knowledge of marketing techniques used in place marketing. Having proficient ICT skills including web and social media tools, you will be able to deliver successful campaigns using a wide range of approaches. You will have excellent interpersonal and communication skills to ensure you develop strong working relationships with multiple external stakeholders and senior managers.
If you are a self-starter with creative flair and the ability to develop excellent relationships, with the drive to deliver, we would like to hear from you.
Please complete our online application form, referring to the attached person specification and ensuring you tell us about your experience and knowledge where this is being measured by application form.
Should you wish to attach a CV please ensure this is tailored to the job requirements which will give you the best chance of being shortlisted.
For an informal discussion about this post, please contact: Mark Oakley on 0116 454 3840.
As well as the satisfaction of helping to improve thousands of lives across Leicester, you can look forward to a work environment that encourages a healthy balance between you work life and your personal life. You’ll enjoy generous annual leave entitlement, membership of the excellent Local Government Pension Scheme and the option of flexible working. We’ll also give you the chance to develop your skills and expertise with a variety of training and development opportunities and career pathways. In addition, you can choose from a number of flexible benefits, including our fantastic salary sacrifice car scheme, big discounts at high-street outlets, childcare vouchers, discounts on city buses and trains, we may also be able help with relocation expenses if you are moving to the City, or need help with commuting costs.
* Please note that the total package number includes pension contribution and full holiday entitlement, including bank holidays.
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